Archive for August, 2010

Mind Movies Review

Mind Movies Review

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100 Smartest Marketing Ideas Ever

100 Smartest Marketing Ideas Ever

There are some basic “life” principles that are consistent whether you are a ballet dancer, an ice skater or a stamp collector. We choose different pursuits, both personally and professionally, yet we all end up experiencing lessons, challenges, joys, sorrows, and successes that are very much the same. So it is with marketing your business products or services. There are some wonderfully effective core principles, ideas, and psychological factors that are effective regardless of what type o

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4 Great Thinkers refute “anarcho”-capitalism

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Science and AAAS to Sponsor Imagine Science Film Festival

Washington, DC (PRWEB) July 17, 2009

The American Association for the Advancement of Science (AAAS) and its international journal, Science, are partnering with the Imagine Science Film Festival in an effort to bring science to the general public.

AAAS and Imagine Science Films (ISF), a non-profit that hosts the annual science film festival, form a natural partnership: both organizations maintain strong commitments to the successful and accurate dissemination of science to all persons regardless of background. As the Presenting Sponsor for the 2009 Imagine Science Film Festival, AAAS will form a united front with ISF to bring engaging and entertaining science to an even wider audience in New York City in October 2009.

“It is very exciting to have the backing of Science/AAAS,” said Alexis Gambis, Artistic Director and Founder of Imagine Science Films. “It adds value to Imagine Science Films and will definitely encourage a greater number of films with credible, original and groundbreaking science to be savored by the general public. We are thrilled that Science and AAAS have joined us as our presenting sponsor.”

Dr. Gambis, a scientist/filmmaker, received his PhD from Rockefeller University in June 2008 and will be starting Film School at NYU Tisch School of the Arts in September 2008. He began the Imagine Science Film Festival in 2008 to bridge cultural gaps between scientists and non-scientists, and to show that science can be exciting, interesting, and even artistic. Through the films that Gambis and ISF staff members select to show at the ISFF, science can become all three at once.

“We are pleased to be a part of this unique and important effort around communicating the value of science to all people,” said Beth Rosner, Publisher of Science. “AAAS and Science are committed, as part of our mission of advancing science and serving society, to increasing public engagement with science. Participating in the Imagine Science Film Festival is a natural extension of that commitment.”

AAAS and Science, which have acted as primary resources for scientists, educators and policy-makers for more than 100 years, provide the latest information and research from a across all disciplines of science, engineering, technology and mathematics, while developing programs that benefit society through the application of science. With their devotion to the strengthening of science knowledge, interest, and education, AAAS will assist ISF as they once again use the medium of film to present accurate “science-in-fiction” and science documentaries to the public at the Imagine Science Film Festival.

All Imagine Science Film Festival screenings are open to the public. For more information, please visit the Imagine Science Films website.

About Science:

Founded in 1880 by Thomas Edison and published by the American Association for the Advancement of Science (AAAS), Science ranks as the world’s largest general science journal. Each week, Science provides more than 131,000 global subscribers with peer-reviewed original research, scientific research articles, science and research news, and more.

About AAAS:

The American Association for the Advancement of Science (AAAS) is the world’s largest general scientific society and publisher of the journal, Science ( AAAS was founded in 1848, and includes some 262 affiliated societies and academies of science, serving 10 million individuals. The nonprofit AAAS is open to all and fulfills its mission to “advance science and serve society” through initiatives in science policy, international programs, science education, and more. For the latest research news, log onto EurekAlert!, the premier science news website, a service of AAAS.

About Imagine Science Films:

(Imagine Science Films) is a registered non-profit organization committed to promoting a high-level dialogue between scientists and filmmakers. ISF encourages a greater collaboration between scientists who dedicate their lives to studying the world we live in and filmmakers who have the power to interpret and expose this knowledge, ultimately making science accessible and stimulating to a broader audience.


Related Science Press Releases

Science as a Media Event

Science as a Media Event

One need not make any extensive surveys of different media to provide evidence for this failure. It is enough to see how sports has managed to gain more coverage in various media over the last few decades vis-a-vis science. One may argue that this is so because there are always some sports events occurring all over the world which naturally draw the attention of media. But contention here is that scientific activity, scientific community and laboratories all over the world can also be turned into what are called ‘media events’ if enough pains are taken by science communicators to achieve this status for science. First and foremost it will require the maximum cooperation of scientists.

For instance, anniversaries of scientists, institutes, organisations and societies, including the World Health Day, etc., can be celebrated; discussions and debates with the concerned scientists organised; and doors of concerned laboratories and organisations thrown open to masses and media.

Be that as it may, intention through this paper is to highlight the essentials and limitations of science popularisation so that there appears a fundamental change in the way of looking at this subject. Hopefully, it will lead to more effective strategies to popularise science among the masses.

Science writing is an art

Science popularisation is mostly done by science- trained persons and professional scientists. It is therefore looked upon more as a scientific activity rather than anything else. But science writing is more of an art rather than a science. It is scientific only in the sense one should have scientific knowledge but all the writing abilities are required to make a good presentation of science. It is due to the present lack of emphasis on the art aspect of science popularisation that this field of activity has suffered to date. Those few scientists or science-trained persons who have consciously or unconsciously known the art of science writing and have practised it, have only been successful in popularising science.

Science is a human activity

The second reason why popular science does not tick with the masses is because it is not projected as a human activity but an activity of scientists who simply believe in the search for truth – and nothing but truth! The human side of science is totally neglected in all popular science presentations. The follies and prejudices of scientists, the emotional life of scientists, the irrational circumstances in which scientific work is often undertaken and discoveries and inventions made, etc., are quite often deliberately not highlighted fearing that it would give bad name to science and scientific research. In short, the human face of science or scientific research is often neglected in popular science presentations. There is therefore a strong need to give science a human face. It would not only mean adding human stories to popular science presentations but also talking about realities in scientific research.

Tip of the iceberg presentation

The third reason why popular science presentations often go wide off the mark and make the audience yawn and go for something else is the inability of science communicators to distinguish between technical report writing and popular science writing, thanks to their scientific training or background. They try to cram into a popular science presentation as much as they know or find out about a subject.

Actually, popular science presentation should be like the tip of the iceberg. It should however make one not only familiar with the tip of the iceberg but also aware of the unseen larger part of the iceberg floating under the water. In other words, it should reveal little about science but enough to make one realise the existence of that science with its entire ramification. It should excite one’s curiosity enough so that one would like to probe further into that science. It should not necessarily tell everything about a science but at the same time it should not miss science.

Some important observations

The author’s experience with popularising science over the years has forced him to arrive at some postulates. They are merely based on experience and intuition. Any research has not been conducted to back them up with facts and figures. In fact, much research is required to prove or disprove them. If in case they are proved, they can easily be called the ‘Laws of Science Popularisation’ because despite the best of our efforts we have not been able to popularise science the way we want among the masses. There must be some hidden laws governing our efforts to popularise science. These postulates are stated as follows:

Postulates of science popularisation

1st : Only those elements of science receive attention in a society, which suit its goals or which inspire awe.

2nd : A science communicator tends to impose his or her limited ideas of science, scientists and scientific research upon the audience.

3rd : The amount of space allotted to science in different media of a country is the index of the quality of life of its average citizen.

4th : The quality of science communication or presentation in a country is directly proportional to the quality of science produced in it.

5th : To popularise science is to humanise science.

One can deduce certain things from these postulates. The first postulate indicates that people at large read science because it serves their purpose or because the subject is topical, sensational or controversial or simply excites their curiosity. A handful only read science for the sake of knowledge per se. Much research is required to identify those subjects so that science could be more effectively popularised. For instance, health science and environment interest people at large, astronomy and space fascinate them, Nobel Laureates, UFOs, etc., are held in awe by them.

The Second postulate is dangerous for science itself. Consciously or unconsciously, the layman imbibes the limited or narrow image of science, scientists and culture of science from the communicator, whether he be Jacob Bronowski or Peter Medawar. Notions such as scientists are mad individuals or scientific research is yet another profession are creations of science communicators. That makes science communicator a very responsible person.

The third and fourth postulates are intuitive relationships between two unrelated things or activities. Further research is needed to prove or disprove these two laws by taking data from different countries. However, one must add here that in India we raise a hullabaloo to increase science coverage in our media at the first available opportunity but it often comes to nothing. Also, while writing a popular science article on a subject one often needs the assistance of a scientist doing research in that very subject. But in India the scientist of the concerned subject is often not available for consultation and as a result our writings lack the necessary quality, verve and colour.

The fifth, the last but not the least important postulate, though obvious, reminds us that we must give science a human face so that masses are not afraid of it. It is the basic aim of science popularisation.

Christmas tree of science popularisation

The aim of drawing the ‘Christmas tree of science popularisation’ is to illustrate the importance of various media that take science to the masses, though every medium has its own significance and a vital role to play in communication. But unless a person climbs up the tree, as his or her interest in science is aroused or increased – in other words, unless one begins to read newspapers, magazines and then books – he or she would not have become fully science literate.

Necessarily, the percentage of people reading books would be very small as the top of a Christmas tree indicates. But it is a must to know this tree because the role of any medium should not be underestimated and every medium should be given equal importance simultaneously. For instance, if a student’s interest in science is aroused by science fair or ‘Jatha’ held in the town, it has to be sustained and maintained by wallpapers, newspapers and even books; otherwise, one’s interest would flag and eventually die. Other supplementing media should be made available to the student in form of public libraries, for instance. So, the Christmas tree of science popularisation needs to be watered and tended carefully to produce a science literate society.


According to the postulates forwarded here there are (as yet unknown) limits to the extent science can be popularised among the masses. It is not possible to have a fully science literate society. Moreover, science communicators need to take into account aforementioned aspects about science popularisation for more effective communication of science to the masses.

ProVFX Visual Effects and Editing School has been written by Pranay Rupani who is a Freelance Writer

Freelance writer for MetroMela and Channel 6 Magazine. Managing partner of ProVFX Visual Effects and Editing School.

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Betting on Stupidity Pays: Puts Odds on the World Stupidity Awards

New York, NY (PRWEB) September 19, 2006

As the close of voting nears, The World Stupidity Awards, where public figures compete to see who is the dumbest, has added a new twist. Now you can put money on who you think will be voted the top dumbos: The leading digital entertainment company,, is now making odds on the outcome of such eagerly awaited categories as the 2006 World Stupidity Award for “Reckless Endangerment of the Planet.”

“We think betting on stupidity is a rock solid proposition,” said World Stupidity Awards SpokesMoron Albert Nerenberg. “The only thing in this world you can be 100 per cent sure of, is that there will be more stupidity.”

Calvin Ayre,’s founder said, “Over the last few years, the popularity of entertainment and pop culture betting has exploded. With its international fan base, stands alone as the leader in the entertainment industry, offering the world a wide variety of innovative and creative entertainment wagers. The satirical and fun nature of these particular awards embodies the lifestyle and fits perfectly within the scope of our entertainment offerings.”

The World Stupidity Awards, unlike the Darwin Awards, salutes achievement by living people in the fields of stupidity and ignorance. This year, has included several new categories for the World Stupidity Awards. The winners of the awards will be announced September 20th. Curious about the odds? See:

In the popular category of Dumbest Moment of the Year, Zinedine Zidane’s disastrous head-butt in the final minutes of the World Cup Final is competing against Vice President Dick Cheney shooting his friend in the face; pop-star Britney Spears speeding with her baby’s head against the steering wheel; Danish newspaper publishing Mohammed cartoons; as well as protestors violently demonstrating against Mohammed cartoons.

Although Nerenberg said the academy, which runs the Awards, was honored to see people betting on the outcome. “Remember the World Stupidity Awards are managed by recognized experts in the field,” said Nerenberg. “We are certified to be a bunch of complete idiots.”

The World Stupidity Awards, which are in their 4th year, are organized by the Academy Recognizing Stupidity Everywhere (ARSE). Spokesmorons for the World Stupidity Awards are standing by. Call 416-926-8886

The exclusive sponsor of the 4th Annual World Stupidity Awards is The Disinformation Company (, a New York-based entertainment company active in TV production, book publishing and home entertainment. It is most widely recognized for its distribution of products on subjects not usually covered by the traditional media. Recent DVD exclusives from The Disinformation Company include the three best-selling Robert Greenwald documentaries ‘Wal-Mart: The High Cost of Low Price,’ ‘Outfoxed: Rupert Murdoch’s War on Journalism,’ ‘Uncovered: The Whole Truth About the Iraq War,’ and ‘Iraq For Sale: The War Profiteers,’ as well as Greg Palast’s ‘Bush Family Fortunes: The Best Democracy Money Can Buy.’

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The Science Book: Everything You Need to Know About the World and How It Works (National Geographic)

The Science Book: Everything You Need to Know About the World and How It Works (National Geographic)

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A delight for the casual reader, yet so complete and wide-ranging that science buffs and students will welcome it, The Science Book encapsulates centuries of scientific thought in one richly illustrated volume. Natural phenomena, revolutionary inventions, and the most up-to-date investigations are explained in detailed text, and 2,000 vivid illustrations—including 3-D graphics and pictograms—make the information even more accessible and amazing to discover.

The Science Book offers both

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Scientific Explorer’s Mind Blowing Science Kit for Young Scientists

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Mind blowing experiments to delight and educate young scientists! Erupt a color changing volcano.  Mix up magic ooze with a mind of its own.  Play with sand that never gets wet.  Mix safe chemicals and watch colors change before your eyes. You’ll amaze yourself and your friends as you explore the science behind these truly remarkable reactions.

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A team of Intelligence agents try to prevent an impending terrorist attack, but are thwarted by bureaucratic hurdles in this darkly humorous debut written by a former CIA agent Maddie James and her colleagues are terrorism experts working in a crumbling intelligence agency. They are certain another big terrorist attack is coming, but in a post-9/11 election year the Administration is stressing its victories in the War on Terror—and few want to hear the team’s warnings. Reluctantly, Maddie’s

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