Tag: "Media"

Getting the Most Value Out of Social Media for Market Intelligence

by kaiscapes Getting the Most Value Out of Social Media for Market Intelligence Added to that are more than 200 vendors of Social Media Monitoring solutions that have emerged to help companies to do just that. Which solution is best? We ask Ville Vanhala, Senior Vice President of Information Resources at GIA for his thoughts [...]

Science as a Media Event

by Unhindered by Talent Science as a Media Event One need not make any extensive surveys of different media to provide evidence for this failure. It is enough to see how sports has managed to gain more coverage in various media over the last few decades vis-a-vis science. One may argue that this is so [...]

Social Media for Market Intelligence

by Technologies To The People Social Media for Market Intelligence You’re on LinkedIn and notice from your competitor’s business development manager’s profile that he has developed a new expertise area inhouse. Is this a relevant field signal? Indeed, there has much interest in the use of social media for market intelligence (MI). Will digital sharing [...]