Tag: "Social"

Social Media Marketing Matrix Tootzie.com Official Launch At SXSW

Austin Tx (PRWEB) March 07, 2013

Tens of thousands of marketers, geeks and die-hard party animals will converge on Austin over the next 2 weeks for South By Southwest (#SXSW), one of the nation’s largest innovation platforms. Dozens of businesses will be unveiling new, creative projects at the SXSW Interactive venue next week. Among them, Tootzie, the revolutionary, new, social media marketing technology.

Billions of people worldwide are now engaged on social media sites. Cutesy family pictures are shared on Facebook. Urgent posts are tweeted out on Twitter. Business connections are gleaned on LinkedIn. And now, social media marketing is not only allowed, but is at the crux of, ‘toots’ on Tootzie.

December 22nd marked the beta launch of Tootzie.com – the 7×7 Social Media Matrix. The official launch takes place at SXSW.

What is Tootzie’s model? By simply agreeing to receive 7 daily messages, marketers have the privilege of sending to the entire 7×7 matrix that their group builds beneath them – a potential of over 960,000 contacts. And it doesn’t necessitate being a rock star or drunken Hollywood mogul to build this huge social media following. They call it “Social media marketing for the common man.”

Tootzie uses the power of crowdsourcing to build a beneficial marketing model for all concerned. No more slaving to build an online following and Tootzie is free to join and free to use.

“It’s kind of like Facebook and Twitter on steroids,” reflects Robert Dobyns, Tootzie’s creator and CEO of Conzortia Business Funding, Inc. “Traditional social media venues require you to build your following slowly, one-by-one. Tootzie uses the power of media stratification to form a cumulative base for all members to utilize.”

“The old adage, ‘If you give others what they want, they’ll give you what you want’ is the model that predicates the process. By simply allowing seven other persons access to you, you gain exponential access to the matrix below you,” Dobyns continued.

“It’s a truly ingenious model that changes the face of social media access & online marketing as we know it”, Dobyns states. “Other notable social media sites have run into trouble and even open rebellion when trying to introduce marketing into their model, because it was not built into the community from the start. Because Tootzie is born out of the desire to assist social marketers with their mission, social marketing will not only be excused, it is embraced by the community of like-minded individuals.”

The premise behind Tootzie’s model? “The old adage ‘It’s who you know that counts’ is wrong,” Dobyns declares. “It’s not who YOU know… It’s who THEY know. This access allows you to compound your marketing efforts and promote yourself and your ideas to a previously unreachable base. How much money would you have to spend to gain access to hundreds of thousands of persons? With Tootzie, not only is this possible, there is no cost.”

Who can benefit from Tootzie? “Think ‘reach’,” Dobyns replied. “Any person or organization that wants to expand its influence beyond the typical few hundred ‘friends’ or ‘followers’ on other social media platforms. Non-profits, artists, musicians, businesses, networkers – anyone interested in improving their current positioning in the social realm.”

Dobyns, know as ‘Big Toot’ on the site, believes that Tootzie fills a gap in the current social media eco-system. “Certainly, Grandma is welcome to create a profile on Tootzie. By all means, bring it, sister… But ultimately, Tootzie is about ‘social media marketing for the common man’ and that is where our focus is.”

The goal for 2013? “We’re positioning ourselves for 2,000,000 members by year’s end,” Dobyns predicted.

To learn more about Tootzie or to register for free, visit http://www.Tootzie.com

Confirmed registrants during the SXSW event period, March 9th – 13th, will be automatically entered into a drawing for a free Android PC Tablet or NetGear Wireless Router.

Renaissance Science and the Urgent Need to Readdress Social Economics

Renaissance Science and the Urgent Need to Readdress Social Economics

Final draft for 15

Renaissance science and the urgent need to readdress social economics

During the 1930s The Laurence Professor of Ancient Philosophy at Cambridge University, F M Cornford, the author of Principium Sapientiae: The Origins of Greek Philosophical Thought, was elected a Fellow of the British Academy. His book Before and After Socrates has been continually used to influence academic thinking throughout the entire world for over 80 years. Since 1932 Cambridge University has published 10 editions of this work. Cornford’s brilliantly argued scholarly works can be considered to be anchored upon a trite nonsensical religious assumption exposed by Sir Isaac Newton within his unpublished more profound natural philosophy, discovered last century which balanced the mechanical description of the universe.

Tens of millions of pounds were spent by Cambridge University to research the vast new technologies associated with Newton’s guidelines, which established a basis for the science of quantum biology. Eminent scientists knew better than to challenge the edict that classified Newton’s balanced science as an insane heresy. Nonetheless, that technology is now being researched worldwide and ethical life-science discoveries have been made, making it perfectly obvious that Sir Isaac Newton was not insane when he wrote about his balancing physics principles derived from the Classical Greek life-science. As Sir C P Snow warned the world during his 1959 Rede Lecture at Cambridge University, unless modern science shakes off it present obsession with the totally destructive law that governs it and rebalances itself with with the Classical Greek Humanities, then civilisation will be destroyed.

Francis MacDonald considered that Plato was one of the founding fathers of the Christian Church. This philosophical statement can be considered to be nonsensical, linked to a general British attitude that the Classical Greek life-science, as a pagan phenomenon, did not quite match up to the academic standards of British Christian Academia. Encyclopaedia Britannica advises that in the 5th Century St Augustine was the mind which mostly completely fused the Platonic tradition of Greek philosophy with the religion of the New Testament. That accomplishment may be quite correct but, St Augustine’s association of female sexuality with the destructive evil of unformed matter within the atom was indeed insane rather than Sir Isaac Newton’s contention that religion has corrupted science.

During that time Pope Cyril presided when a Christian mob burnt scrolls belonging to the Great Library of Alexandria and murdered its custodian, the mathematician Hypatia. If the Classical Greek life-science has been corrupted by the Christian religion it can be considered reasonable to investigate the opinion of the great scientist, Sir Isaac Newton who developed a heretical world view based upon the physics principles that once upheld that lost science.

The NASA Astrophysics High Energy Division Library has published that the Classical Greek life-science was based upon the mathematics of fractal logic. Sir Isaac Newton’s unpublished heresy papers, discovered during the 20th Century, contained his certain conviction that a more profound natural philosophy existed to balance the mechanical description of the universe. It is common knowledge that Newton, in opposition to the scientific world view of his time, considered that the universe was infinite. The logic to accommodate that concept is the infinite property of fractal logic.

Newton’s balancing physics principles were the same ones that upheld the lost Greek fractal logic life-science and he wrote that both ancient science and spiritual knowledge had been corrupted by religion. One of Newton’s specific research interests concerned the generation of wealth within the science of economics. An investigation into Plato’s concepts of spiritual reality reveal relevant political and economic concepts which might be used in computer science to make economic models to create new futuristic human survival simulations.

Plato’s spiritual reality concepts have been brought into a 21st Century life-science focus. Amy Edmonson, Novatis Professor at Harvard University, in her online book entitled The Fuller Explanation, wrote that Buckminster Fuller had used Plato’s spiritual engineering principles to develop life-energy physics concepts that completely challenged the present Western culture’s world view. The three 1996 Nobel Laureates in Chemistry, using nano-technology, located the fractal logic of Fullerene phenomena functioning within the DNA. They have established a medical fractal life-science institute associated with Plato’s spiritual engineering principles.

During the 15th Century, Cosimo Medici re-established the Platonic Academy in Florence, banished in the 6th Century by the Christian Emperor Justinian, because it was considered pagan. Under the directorship of Marsilio Ficino the Classical Greek life science about the functioning of the atoms of the soul was reintroduced into science. The moon’s influence on the female fertility cycle was linked to harmonic resonance within the atomic metabolism as a science to explain a mother’s love and compassion for children. Epicurus’ Science of universal love was later taught by the scientist, Giordano Bruno, at Oxford University. Lured back to Rome, Bruno was imprisoned, tortured and burnt alive in 1600.

We can assume that Sir Isaac Newton was correct in his assumption that the Christian religion has seriously contaminated science. St Thomas Aquinas’ religious wisdom, heralded as an important economic revelation, was used by Thomas Malthus to establish economic policies at the East India Company’s College. Charles Darwin cited Malthus’ Principles of population essay, which had become synonymous with the second law of thermodynamics, as the basis of the life-science that influenced President Woodrow Wilson and his colleague, Alexander Graham Bell, to advocate Darwinian Eugenics in America, from which Adolph Hitler derived his Nazi policies. Blind obedience to the dictates of the Church’s understanding of that law threw Sir Isaac Newton’s balanced world view into the scientific rubbish bin.

It is not at all unreasonable to write that the Church managed to inspire a fanatical, unbalanced worship of the second law of thermodynamics, which absolutely prohibits the existence of the fractal life-science from being associated with Plato’s now validated spiritual engineering principles. Albert Einstein’s religious colleague, Sir Arthur Eddington, referred to the second law as The supreme metaphysical law of the entire universe. Other eminent scientists have classified it in terms from being Diabolical to being insane, but the general public has no idea that Western culture is totally governed by its destructive ethos, in the form of an unbalanced global economic rationalism.

When economic law purports to embrace an aspect of life-science in the form of eternal passions as part of the fabric of Western culture, then the logic upholding Western culture can be considered to be incoherent. The Australian Government’s Productivity Commission, 2008, Behavioural Economics and Public Policy, Roundtable Proceedings, Productivity Commission, Canberra, contains reference to eternal passions and reasons affecting long term economic policies. The only logic that allows those words to have any reality is fractal logic, which cannot possibly be reasoned about by the Australian Government. However, the Government report does advise that The views expressed in these papers are those of the authors and do not necessarily reflect those of the Productivity Commission. Nonetheless, it is obvious that the idea exists within economic parlance. Adam Smith, the author of The Wealth of Nations, fused the concept of the eternal nature of economic law into a spiritual concept.

Having presented argument that the Church contaminated the structure of Classical Greek life-science and as a result allowed Western culture to be governed by an unbalanced global economic rationalism, it follows that Plato’s economic and political concepts might be given a brief examination.

The inspiration for Plato’s The Republic was Solon’s brief governorship of Athens during the 6th century BCE, during which Solon’s economic policies prevented all out rebellion in Athens by re distributing wealth and replacing Draco’s cruel punishments, used by the aristocracy to terrorise the populace into submission. When Solon restored Athenian economic power as a cultural beacon to other Greek states, the aristocracy had Solon removed from office to pave the way for Pesistratus to take over in Athens to re-establish tyranny, leading to disastrous military adventures. However, Solon’s constitution for the republic was to become the idealised model for later Western democracies.

The Platonic tradition of Greek philosophy was about creating a science from the ancient Egyptian use of fractal geometrical logic to place justice, mercy and compassion into the fabric of political government. This fusing of ethics into the fractal logic Nous of Anaxagoras, a whirling god-like force that acted upon primordial particles to form the worlds and evolve intelligence, was described by Aristotle to be an ethical science to guide ennobling government. The reason that Classical Greek fractal life-science has been corrupted by the Christian Church is because the Nous, as a physics phenomenon, challenged the concept of the Christian God, whose law of total destruction became synonymous with the ancient Greek god, Diabolos.

A reason to examine this issue rather carefully is because the objective of Classical Greek life-science was to ensure that civilisation, by becoming part of the health of the universe, would not become extinct. Plato defined those who did not understand the engineering principles of spiritual reality as barbaric engineers, and he considered them to be continually obsessed with warfare. If that is considered to be an evil obsession, then we need to be aware of Plato’s definition of evil as defined in his Timaeus, a destructive property of unformed matter within the atom.

Apart from the Platonic spiritual reality now becoming basic to a new rigorous fractal logic life-science, the fractal life-science methodology needed to generate futuristic human survival simulations is well known, its precursor research mathematics for simple life-forms being reprinted in 1990 by the world’s largest technological research institution as one of the important discoveries of the 20th Century.

Copyright Professor Robert Pope.

Professor Robert Pope is the Director of the Science-Art Research Centre of Australia, Uki, NSW, Australia. The Center’s objective is to initiate a second Renaissance in science and art, so that the current science will be balanced by a more creative and feminine science. More information is available at the Science-Art Centre website: http://www.science-art.com.au/books.html

Professor Robert Pope is a recipient of the 2009 Gold Medal Laureate for Philosophy of Science, Telesio Galilei Academy of Science, London. He is an Ambassador for the Florentine New Measurement of Humanity Project, University of Florence, is listed in Marquis Who’s Who of the World as an Artist-philosopher, and has received a Decree of Recognition from the American Council of the United Nations University Millennium Project, Australasian Node.

As a professional artist, he has held numerous university artist-in-residencies, including Adelaide University, University of Sydney, and the Dorothy Knox Fellowship for Distinguished Persons. His artwork has been featured of the front covers of the art encyclopedia, Artists and Galleries of Australia, Scientific Australian and the Australian Foreign Affairs Record. His artwork can be viewed on the Science-Art Centre’s website.

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Getting the Most Value Out of Social Media for Market Intelligence

Getting the Most Value Out of Social Media for Market Intelligence

Added to that are more than 200 vendors of Social Media Monitoring solutions that have emerged to help companies to do just that. Which solution is best? We ask Ville Vanhala, Senior Vice President of Information Resources at GIA for his thoughts on the subject.

“In many organizations, the corporate communications team or some brand managers will already have a Social Media Monitoring solution in use, provided by communications agencies or e-marketing consultants, for example. The focus there will be on measuring how the company’s brands are discussed and how marketing messages are reaching target audiences.

Market Intelligence users however have their own specific needs – to monitor topics in social media far beyond just following how a company’s own brand is being discussed by consumers.”

“When communications agencies or e-marketing consultants monitor social media, the type of information they provide will show, for instance, changes in the amount of discussion about a brand, the sentiment of discussion – positive or negative – and shares of voice. An example would be how much a brand is discussed compared to other brands.

When Social Media Monitoring is conducted for market intelligence, you take on a broader perspective.

For example, you can monitor whether online discussions are in line with your intended product positioning. How do product users perceive features of your product and competing products? Are intended or unintended user segments actively discussing your product? Are new product features being favorably perceived? What are opinion leaders saying? Are industry journalists and analysts blogging in a favorable tone about the competition or about your company? Who are the product influencers in driving adoption for new products and services?

In which networks or forums are product users expressing new ideas about desired features? What do they think about where the industry is headed with the next wave of products?”

“You can monitor signals to confirm or challenge anticipated market trends. For example, are companies promoting green technologies highly favoured? Or is touch screen technology becoming a “must have” in new product categories?

Alternatively, you can check if public opinion is turning in favor for or against a chosen business model. For example, is there a strong debate gaining momentum to question the feasibility of production plants in certain locations? Or how are people accepting the use of ads to support an online product? Or how are customers reacting to  personnel with a foreign accent in telephone support?

You can also gain insights into the regional differences in market maturity. For example, are there discussions in certain markets indicating a higher preference for personal service?”

“Anyone along the value chain can benefit.

Take Supply Chain Management for example. You can monitor any online discussion about questionable practices at key supplier sites or a company’s undesirable political connections. How are new suppliers being discussed about in their country?

Another example would be for corporate social responsibility. You can identify if public opinion is demanding more environmentally friendly operating practices in your industry or for more responsibility for employee well being – and the list goes on.”

“The first step of course, is to understand the organization’s unique market and competitive intelligence needs and consider how social media sources can offer additional intelligence to respond to those needs.

As mentioned earlier, there are many social media monitoring solutions out there. Most tools allow you to be quickly alerted of new discussions and important posts. And most solutions can be used to deliver weekly or monthly analytical reports that summarize the trends and themes developing in the social media space related to your industry. Thousands of items can be analyzed on a monthly basis.

However, many tools are geared towards support for marketing or corporate communications and are mainly focused on monitoring one or a few brands.

You need to evaluate if any single monitoring tool offers the full scope of monitoring and analytics you need for your broader market intelligence perspective. You may end up concluding that you need your market intelligence consultants or your internal analysts to choose the best tools for your needs and then work with a combination of tools and human interpretation to derive the real insights you need from social media.”

Author: Hans Hedin, Vice President, Business Development, Global Intelligence Alliance

This article and others from GIA’s World Class Market Intelligence practice can be found at Global Intelligence Alliance Insights and Analysis

Global Intelligence Alliance (GIA) is a strategic market intelligence and advisory group. GIA was formed in 1995 when a team of market intelligence specialists, management consultants, industry analysts and technology experts came together to build a powerful suite of customized solutions ranging from outsourced market monitoring services and software, to strategic analysis and advisory.

Visit Global Intelligence Alliance

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Social Media for Market Intelligence

Social Media for Market Intelligence

You’re on LinkedIn and notice from your competitor’s business development manager’s profile that he has developed a new expertise area inhouse. Is this a relevant field signal? Indeed, there has much interest in the use of social media for market intelligence (MI). Will digital sharing platforms, social network platforms and wikis etc. become the next big thing in MI?

What are the implications of social media trends for MI

Social media has changed the way people communicate. In general, there is a greater willingness to openly share knowledge in the public domain.

People with similar interests tend to cluster into different online communities for information exchange, and no longer feel like they have to be an expert to express their observations and opinions through blogs and forums. News alerts and images can be sent via smart phones to captive audiences instantaneously.

Field signals that have been captured through social media, as well as the social technology platforms, can be useful as an input to the intelligence process.  The willingness andcapability for sharing market signals has improved.

This directly impacts what I consider to be one of the toughest aspects of the market intelligence process – collecting and sharing information efficiently and rapidly.

It also allows for more collaborative types of information gathering. This is all good for intelligence purposes, provided you can manage the information.

Social media applications will increasingly play a more important role in the analysis part of the intelligence cycle as well.

What are the most useful social media platforms for MI, and what are their pros and cons

Blogs are an excellent source of continuous information on industry issues, customers and competitors. The quality of information however is not always high and there can be many blogs, sometimes hundreds, on any topic. So it is challenging to find the right ones to track.

LinkedIn is a very popular networking site that has made it easier to identify sales leads as well as experts from all over the world. It is sometimes possible to even get an indication of a competitor’s future direction through the projects and work that employees present on their profiles or their latest professional networks.

These days, profiles from LinkedIn can be used to conduct network analysis, such as how the employees for a competitor are linked to specialist research companies, new business partners or even their best customers! It is interesting to note that employees are not always very careful with corporate information that should not actually be in the public domain. LinkedIn communities can inform competitors and be a hassle for employers themselves. As such, companies have started to provide disclosure policies to employees on how they can participate in social media and how to comment on professionally related issues.

We have also seen how companies can pull out material from YouTube in order to increase the knowledge of the competition. One automotive company features competitor commercials taken from YouTube as the opening screen of their intelligence portal. This is to help their staff see what their customers watch in different markets, and encourage them to think about how they can position their brands. This is also a way of making market intelligence more visible to the company, to make it an integrated part of everyday business life.

Wikis can be useful as internal platforms for developing shared knowledge and competitor profiles, as people might be more open to providing their own knowledge in this format. The knowledge management aspect of intelligence hopefully has much to gain here.

Social media applications can also play an important role when it comes to analysis. Crowd forecasting is where using social media for market intelligence gets more advanced. It allows you to balance expert perspectives with that of a wider audience for a more balanced view of where a trend is heading. Crowd forecasting is not the easiest to implement, as people will initially need time to get used to the process, but is helpful to go beyond general information ‘shuffling’ and to reach conclusions in more specific and tested ways. It is also a powerful way to enhance the co-creation intelligence process, meaning that people from around the company combine their intellectual capability to conduct analysis.

Companies with more advanced intelligence programs are integrating these applications at the moment. But I believe that the vast majority of companies are still looking at how social media can improve the information collection process. This is quite a hot topic in the “Intelligence Best Practice Benchmarking Workshops” that I am running with companies today.

What precautions should one take while utilizing social media for MI

First, social media platforms are in general not validated sources. The communications can be based on hype or unqualified rumours. What you read may not always be the truth and could even be information that is intentionally misrepresented. You can be misled to think something is going to be a new trend, a real issue or a hot topic, when it is not.

Also, the volume of information is increasing dramatically and needs to be collected, filtered and summarized. In the future, we will see more applications designed to summarize, rate and link information from social media sources so that the material is digested before it is analyzed by a person. But one must keep in mind that these sources are complementary to, not replacements for, high quality sources such as industry experts, professors and think tanks staffed with PhDs.

At the end of the day, you must also be able to wade through the rumours and disinformation, and decipher what is useful information for market intelligence. This is an area for worry for MI managers.

What new developments do you think will benefit market intelligence

There are tools that help structure, sort, filter and analyze the information from social media. One example is blog rating websites and we expect to see more ‘self-policing’ communities or filtering mechanisms.

Social media techniques will be used more and more for internal corporate processes. For example, wikis will be used to communicate and share information as an internal application within the organization or a network of partner companies.

In the future, there will be more interconnections between internal systems. Corporate intelligence portals could be integrated with customer relationship management systems, so you can track customers who change jobs or companies that recruit employees to manage a completely new application area. This might be indicative of business opportunities for your organization.

In many ways, social media has made market intelligence more accessible, if you know where to look and how to integrate it into your own intelligence process.

This article and others from GIA’s World Class Market Intelligence practice can be found at Global Intelligence Alliance Insights and Analysis

Global Intelligence Alliance (GIA) is a strategic market intelligence and advisory group. GIA was formed in 1995 when a team of market intelligence specialists, management consultants, industry analysts and technology experts came together to build a powerful suite of customized solutions ranging from outsourced market monitoring services and software, to strategic analysis and advisory.

Today, we are the preferred partner for organizations seeking to understand, compete and grow in international markets. Our industry expertise and coverage of over 100 countries enables our customers to make better informed decisions worldwide.

Visit Global Intelligence Alliance

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